Skids – ‘Animation’ UK 7″ single (Virgin, VS323, 1980)

Included for no other reason than it happens to be one of my all-time favourite sleeve designs, graced with an artwork from none other than Russell Mills [], who is identified with the Eno/Sylvian end of the musical spectrum more often than not, I’d say.

Skids 'Animation' front cover design
^ Skids ‘Animation’ front cover design

This ended up being the third single release from ‘Days in Europa’ – I’m sticking firmly to the original 1979 release when I say this – I know that the 1980 remix/re-release also includes ‘Masquerade’, so technically you might say it is the fourth single peeled off the album – but any Skids fan who knew the original first probably finds the 1980 version difficult to swallow, even with a tacked on single from a year before. (And, my goodness, a year was a long time indeed in the late ’70s/early ’80s – in the current era where bands take years between album releases, Skids themselves managed to release two original albums in 1979 – and they were far from the only band with that kind of work ethic.)

Skids 'Animation' back cover design
^ Skids ‘Animation’ back cover design

Ironically though, the reason for this single release was the remixed and repackaged 1980 re-release of ‘Days in Europa’ (touched on in an earlier blog post here) – this was the single that preceded it. The version of ‘Animation’ is shorter than the original 1979 album mix, due to an earlier fade-out, though otherwise not much different. Meanwhile, the surgery that was meted out on the re-issue LP saw ‘Pros and Cons’ excised from the running order – criminally, in my opinion – to make way for ‘Masquerade’  so, ‘Pros and Cons’ ends up being the B side here.

Skids 'Animation' label side A
^ Skids ‘Animation’ label side A

Sadly, the magnificent ‘Animation’ stiffed as far as the charts went, stalling at number 56 on the UK hit parade, bringing to an end the run of top 40 UK singles that had seen them score hit after hit from ‘Into The Valley’ through to the preceding ‘Working For The Yankee Dollar’.

Skids 'Animation' label side B
^ Skids ‘Animation’ label side B

One Reply to “Skids – ‘Animation’ UK 7″ single (Virgin, VS323, 1980)”

  1. I remember the heady days when it was nothing to have your favorite band issue 2 albums a year. I blame the record industry for throttling that pace. The proliferation of superstar “event” albums with single after single peeled from them in the late 70s [think Fleetwood Mac] was a sea change and the industry re-jigged itself to work at a different pace. I recall how through the mid-70s groups having one hit single per album with two albums per year common. Going back further, in the late 60s, three albums a year wasn’t unheard of. Unfortunately, it transpired that big money could be made from rock music in the seventies and the stakes grew correspondingly higher. Labels became more meticulous and conservative in their promotional campaigns and this kind of prolificacy was a sure fire way to lose status at ones label. As for The Skids, I am grievously remiss in having the tiniest smattering of them in the Record Cell, much to my chagrin.

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